Business Information

The company where I work is engaged in services, particularly in the insurance industry. Approximately half of last year our company launched an innovative breakthrough in the form of general micro-insurance product that provides protection against economic loss and social risks due to flooding.

Over time, I heard that sales of these products are less well received from the public. Contrary to what was experienced by our competitors, who earlier this year also released its newest product for the purpose of providing protection to the family of common disease risk arises when the rainy season with relatively low cost.

The products are getting good response from the community. From this it is clear that the intended target market by the two companies is down to the middle of society, how the characters and how old the customer has asking well.

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Marketing concepts that underlie the way organizations conduct marketing activities. Some of the marketing concept rests on eksernal factors are: Production Concept Marketing Concept, this concept is one of the oldest concepts, which will choose the product that is easily available and cheap price.

In this case, focusing on achieving high production efficiency and wide distribution coverage. This concept can be executed if the demand exceeds supply and where the cost of the product is very high. The weakness of this marketing concept is friendly and the service is not bad.

Marketing Concept Product Concept, this concept argues that customers will choose products that offer quality, best performing and innovative in this respect satisfactory attention to create better products and continue to refine them. This insightful industries tend not to notice the wishes and needs of customers, so the marketing division will have difficulty in marketing.

Selling Concept Marketing Concept, this concept argues that if the customer is left alone, customers will not buy products in sufficient quantities so that the industry should do business sales and aggressive promotions. This concept assumes that customers are reluctant to buy and should be encouraged to buy. This concept is often used on “Products that are not wanted” or not thought to be purchased as well as in industries experiencing excess capacity.

Concept Marketing Concept Marketing, this concept argues that the key to achieving industry goals consists of determining the needs and wants of target markets and to provide the desired satisfaction more effectively and efficiently than rivals.

Print a small ad about our business in the greeting card and send it to prospects in our target market. People read a greeting card when the message is short and simple. A small ad in a greeting card to increase the volume of traffic to our website, and generate sales with a very small fee. No single marketing effort is good all the time for every business, instead of some marketing tactics and we need to variations in approach to the consumer. Customers can switch from our business if we only do the marketing effort that’s it.

Not only that, we too can be bored. Marketing is sometimes fun, and we can take advantage of the thousands of opportunities available to communicate the value of our business for customers. Plan carefully. Get feedback from customers.

Use cross-marketing techniques to promote our business. For example, if we send the brochure, we could include a leaflet and / or business cards for business people, who have agreed to do the same for our business. This gives the opportunity to reach new potential customers niche. Use stickers, stamps and notes, written on all our letters and letters daily business.

Remember, when we put a sticker or writing messages on the outside of the envelope, it has the impact of mini billboards. People read it first, however, the message should be short and concise so it can be read in less than 10 seconds.

There are several things that must be considered in formulating marketing strategies for small businesses are as follows: Consistency, with the consistency of all the areas of marketing, can help reduce marketing costs and increase effectiveness of brand creation.

Planning, planning marketing concepts that will run small businesses greatly affect the number of customers acquired. Therefore take the time to plan marketing strategies, marketing budgets, as well as other concepts related to marketing.

Strategy, strategy is the basis for the continuation of the planned marketing activities, such as who the target market, how to target small business customers, and how to maintain existing customers as repeat customers.

Target Market, defining precisely target audiences, by selecting one or more of the market segment that will be accessible. A clear target market will make easier to implement marketing concepts.

Budget, counting the marketing budget is part of the heavy and require the accuracy of the results of the count. From the budget established, can preapered funds will be needed for marketing. Usually, small businesses create a budget with not very accurate, resulting in waste.

Marketing Mix, marketing mix is usually explained as a product, price, place and promotion. As a small businessman, it should be decided with the specific product (or service), the appropriate price, where and how you will distribute your product, and how others can learn about the products offered.

The website, now any business including small businesses tries to have a website, because almost 60% of consumers come from information from the Internet. So that the product information via the website was very supportive of increasing the number of customers who are interested in your product.

Network marketing business has several advantages compared with ordinary business / conventional. Starting from a small capital, flexible hours, wherever possible, and most importantly return could be higher if run properly.

A good marketing company, will provide a marketing system that has proven to generate income and help the development of the network. Small capital, average network marketing business requires its members to join by paying between twenty thousand to hundreds of thousands only.

Meanwhile, if you want to make a conventional business, at least millions of capital that must be removed. After all, if there is a conventional business can be run with the capital hundreds of thousands of course, it will not long survive. In the prevailing conventional business relationships of small capital, low risk and little profit. Flexible hours, if we run a conventional business, say as our owner is absent.

Could be due to illness, vacation or other leave, then the income will not go back into our pockets. Not to mention the protection (in this case of theft or fire) that must be considered also. Meanwhile, if the network marketing business, something like this does not apply. Relevant course must meet the first criterion to be able to get this facility.

There are at least level the level that should be achieved first. Several years of hard work correctly and produce a strong network; you can retire early and have a sizable passive income. No matter you are sick, on vacation you even still alive or not, the income will continue to flow and can be inherited.