Today’s business can not survive without technology, including information technology (IT). Excellence countries and companies are applying IT as a tool for competing. IT application has been proven can provide a competitive advantage for companies. So no wonder, all lines of business within the company use the IT as a support tool for the activity. IT application is considered has many significant benefits in order to increase company productivity.

Survey results have concluded that significant investment in IT is associated with productivity growth of a company and even determine the level of a country. The case studies in Europe also showed that more than 50% of productivity is achieved through IT investments.

So, what are the advantages that can be gained from the IT application in a company’s business activities: Enhance Competitiveness, the company can create a website for its products or services and put the website into search engines, sell & promote them in form of an e-mail through the mailing list, and use the chat facility as a tool for customer service. With this strategy, the company is expected to maintain its market share by doing this strategy.

Managing Risks, Different types of IT applications are also been available to assist the company’s management for managing and reducing the business risk, such as forecasting, financial advisory, planning experts and others.

The business value of IT is getting a lot of intention: the number of publications is increased and IT company leaders taking strategic initiatives in this matter. A number of reasons for this problem are: The increase in operational costs for the IT manufacture. IT is not only as a supporter for business processes but rather as one of the production factors.

The business environment has dynamically changing. IT companies must respond to the sales opportunities from increasingly faster, effective and flexible business environment. IT companies are increasingly under pressure. They focused on risk management process, organization and IT assets. The project compliances are often in danger due to exceeding budget expenditure, which means that the cost and compliance impact is no longer proportional to the risk and total performance.

Business processes costs reduced, turnover remains constant. The use of IT is for creating less cost with a turnover that remains focused on business processes optimization. From the economic perspective, business process consists of two types of activities: primary activities, which directly contribute for producing a product or service, and secondary activities which handles the coordination and support the primary activities.

The business value of IT is associated with the primary activities which lie on the interaction between IT and people’s performance. On the examples that already mentioned above, transactions execution through electronic banking requires fewer people to transact by telephone or branch sections.

Free trade globalization is not only marked by goods / services flow among the countries that perform trading transactions. Trading development also requires the convergence existence in terms of technology and business, whether by government companies or private companies.

The other aspect that should be noticed by the companies in order to increase their selling is market segmentation which based on demographic, psychographics, behaviorist and geographical and also based on operational factors. Also business environment influence’s on marketing performance. This influence consists in internal and external environment. The management can control most of the internal environment while the external environment is sometimes unreachable.

Internal environment is consists of production facilities that owned by a company (including its production technology). This factor has big impact on the company’s ability to compete in the market and also the production value and competitive price. The example of human resource is employees which also has an important role for improving the company’s performance. The company needs the employees to run its production facilities.

Today, the internet has become important needs for a company or family. The Internet may still be considered as a “new stuff” for the people in Southeast Asia compared to the people in developed countries like in America.

In terms of privileges and benefits, the internet has many competitors, such as newspaper or magazine, radio, telephone and television. But these media competitors often used the internet for certain activities such as “live concert” on TV or using web cam to communicate with other people.

The internet has many benefits compared to other media, such as efficient, no boundaries, 24 hours active, interactive, instant connection, free, and the most important is uncensored. The internet inevitably has brought problems, both social and law.

The law itself is a diverse social phenomenon. Law is rooted and established in the interaction process among various social aspects (social, economic, political, cultural, technological, defense and security). Dynamically, the law is conditioned and conditioning the society because the law is established to put order in the society.

According to this conclusion, then we can presume that law also connected with technological development. Thus, there are three possibilities that may arise first, law will be influenced by technological development, second, the law will affect the technological development, and third, law and technology will affect on each other.

Or deliberate attempts which began from re-conceptualization process by the thinkers up to the process by the politicians by using the Internet.

Computer has been used to control the production machinery at the industrial sector, such as Computer Numerical Control (CNC), Computer Aided Manufacture (CAM), Computer Aided Design (CAD), which is an industrial sector that designs products in order to be promoted. For example, the metal industry can produce a variety of metal products using a versatile machine instead of working it manually.

There are also many garment industries which equipped their production activities with computer control, such as for staining, embroidery, and others.

Today’s modern industrial also use robots that are controlled by a computer which can automatically perform certain works that humans couldn’t do. For example, a robot hand is controlled by a computer in order to install small components and micro-chip (microprocessor) on a computer motherboard, to install components on electronic devices such as television, radio / tape, vcd / dvd player, and others. The computer even used for assembling vehicles like cars, motorcycles, or other heavy equipments.

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