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Upon hearing the corporate word, which first comes to mind is an entity larger organizations. When word of this corporate identity juxtaposed with the image formed is a facial, image, and reputation of a great organization. Corporate identity cannot be separated from the logo, text or acronym, color and other visual elements that are widely used to promote the image and reputation of an organization.

McDonald identity that is so alluring for example, greatly affects the positive image is formed, although it is common for fast food is recognized that it includes junk food. In many industries, the image holds a very vital role. While reputation is an image formed from what was thought to be true about the organization based on previous interactions. The image and reputation could not determine in order to achieve organizational goals and make them stay competitive.

Corporate identity represents the existence of the organization, summarize the history, beliefs, philosophy, technology, human resources, ethical values and cultural, and organizational strategy. As a differentiator (uniqueness) with competitors and other organizations in an increasingly competitive market, corporate identity shows the definition and identification of character or personality organization. Thus the corporate identity has the ‘power’ to help determine the organization’s positioning against competitors and the market in general.

Furthermore, corporate identity becomes an integral part of corporate branding. Thus, the corporate identity should reflect a positive construct, strong, and gave the impression a lasting and deep.

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